Posts Tagged ‘walter mossberg’

Comments On The Future Of TV

April 10, 2008

I found (via MediaFuturist) two interesting comments on the future of tv.
First a video from Walter Mossberg, WSJ columnist, with some interesting ideas…

Vodpod videos no longer available.

Second a worth reading article at Adweek: Introducing TV 2.0
Some ideas on the lessons TV industry should learn from the music industry and a serious warning:

” Remember, it didn’t take 100 percent of consumers downloading free music to topple the music industry. In the early days of MP3, illegal downloads were a relatively small percentage of the entire market for music. But few businesses can sustain a drop of 20 percent or more without a complete reinvention of the model. What happens to the ad-supported television model if, say, a quarter of consumers opt out of the current system for either free or low-cost downloads of commercial-free versions of their favorite shows? I believe we’re about to find out — and it’s likely to be a bumpy ride.”