Posts Tagged ‘survey’

iTunes Dominates the Market

October 9, 2008

A survey of 1,148 Internet users in the summer of 2008  revealed 58% of people believe iTunes is the top fee-based digital music service or download store according to a report from market research firm Ipsos.

By far the best known brand is also iTunes with an unaided awareness of 39%. (Second is Napster with just 13%).
Hopefully this dominance won`t be a problem for the music industry to establish or improve their business or pricing models. These figures show that most people still think there is just one brand out there. And if you know just one brand, you won`t know the business or pricing models of other brands…  right?
Best example: Maybe one of the most innovative music services out there at the moment, but it faces incredibly low unaided (0%) and aided (6%) awareness.
And the time it takes to get a high awareness, even when you are a “mainstream brand” is a long journey. This is shown by the Amazon example, who get just 5% unaided awareness in their first year in the music download business.
So in the near future iTunes will show us the way…if we like it or not…


People Love Their DVR

September 15, 2008

Just found this survey via DMW of 1,000 DVR owners in the U.S., U.K., Italy and Australia conducted by NDS.

The survey shows how many people like non linear content usage. More than 70% of DVR owners say they cannot live without it. Owners ranked the DVR as the second-most essential household technology item, behind the mobile phone.

I don´t know how good the quality of the study is, but anyway… Non-linear content usage will be the biggest driver for people to change to web TV as soon as technology is ready. HD or quality is not as important than this chance to finally personalize your TV watching.

It´s sad that non-linear content usage is still not mainstream. People sitting in front of TV and complaining about the programme… they don´t have to…

What Is Your Primary Digital Front End…

July 20, 2008

… to listen to music?

I found via Coolfer a small interesting poll on the website of the mag Stereophile. Of course that`s not academic primary research and the website is just targeting  “music geeks”  on this website, but anyway an interesting question and figures…
Here the results:

• CD player: 34%
• Hi-rez disc player: 11%
• iPod: 4%
• Music Server (computer-based): 36%
• Music Server (dedicated: Sooloos, Sonos, etc.): 10%
• Other: 3%

Well…apparently the average livingroom music device is changing…

Maybe somewhere there are more credible results of a broad user set to a similar question…

What Is Television Anyway?

April 16, 2008

Accenture released a new report: “Television in Transition”. The Accenture Consumer Broadcast Survey 2008 (register for free).

An interesting survey based on 7000 consumers in eight countries. The report doesn`t tells us anything completely new, no big surprises, but it`s important to see that some “dynamics” a lot of people have been writing and thinking about for quite a while are really happening out there now. And so it`s getting more urgent to adress the question: “How do we define Television today?”

The most important findings of the report are:
Consumers globally have an absolute demand for control over their viewing experience: the ability to watch what they want, when they want, via the device they want.

Here some more insights:

– The traditional television set is regarded as just one option among several for consuming video content.

– 3 out of 10 adults in the survey now watch some content every week via alternative devices such as mobile and PC.

– Consumers are seeking greater control over their viewing experience. Three quarters of consumers worldwide are interested in at least one feature of enhanced television, primarily in on-demand services/content and the ability to time-shift viewing.

– The behavioral shift was spearheaded by younger adults – the beginning of an impending wave of change.

– Adults under 25 are unsatisfied with current television options:

– Consumers of all ages share the tendency to be loyal to content brands rather than distribution channels or channel brands.

– Content drives devices: Consumers select each device on the basis of which one will best suit the specific content.

– Paying for content? The most popular choice is by agreeing to view advertisements.

– Cultural differences: One-size-fits all approach to digital services will not work. Pace and nature of the ongoing change in consumer taste, expectations and aspirations varies in different countries worldwide.