Posts Tagged ‘MIT’

Siftables – New Dimension of Computer Interface Design

February 12, 2009

What if…. when we use a computer… instead of using a mouse cursor on a flat desktop… what if we could reach in with both hands and grasp information physically and arranging it the way we want it?

Siftables are cookie-sized, interactive computerized tiles you can stack and shuffle in your hands. These future-toys can do math, play music, play video, talk …

A new generation of tools for interacting with digital media.
MIT grad student David Merrill demoed this new kind of computer interface at the TED Conference 2009.

Brilliant!

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Transmedia Storytelling

April 17, 2008

I think it´s a big thing in the future. Everybody has been talking about crossmedia campaigns in the ad industry for years… but what about the entertainment industry… what about telling stories crossmedia, transmedia. A story plot not just in one medium… cinema or TV…. a big chance especially for TV series`… with complex and long story plots. Why not tell an additional story plot or part of the story exclusive on another distribution medium than just video/tv episode —e.g. mobisodes, comic books, games etc… or why not even develope interactive story elements… for example with a ARG – Alternate Reality Game –

Engagement television … give the viewers more chances for talking at the watercooler, at the chat rooms, the social networks… let them be part of the story.

I can´t wait to see the first real great concept.

The new technologies of digitalisation give writers and producers more opportunities…

Series like Heroes and Lost were a first step in this new storytelling…

But more than just a new viewer/user experience it can be a great business opportunity to capitalise a brand – content concept in more ways, in new ways, in ways that don’t have to “compete with the illegal free options”…

In November last year there was a great panel discussion at the MIT organized by the MIT Communications Forum titled:

NBC’s Heroes: Appointment TV to Engagement TV

The discussion was moderated by Henry Jenkins (Director of Comparative Media Studies Program).
He talked with Jesse Alexander: Co-Executive Producer and Writer, Heroes NBC (Alexander on the Heroes wiki)
and Mark Warshaw: Writer, Producer, Director, Heroes, NBC (Warshaw on the Heroes wiki)

about transmedia strategies for Heroes.

“Jesse Alexander helped usher in this transformation. He says Heroes was “conceived to take advantage of every possible media platform to tell stories, to make the brand viable and important in the world.” Nowadays, to generate such “AAA franchise content,” creators must incorporate “transmedia into the DNA of (their) concept.” With Heroes, this has meant spinning off DVDs, greeting cards, comic books and webisodes with distinct narrative threads, and providing spaces online where core enthusiasts can opine on plot and character.”

The video (Real Player) is a bit long (1:58:29)… but worth watching… especially for fans of Heroes…

Predictably Irrational

March 2, 2008

predictablyirrational.jpg

I devoured this book this weekend (some hours in the train well spent).

Dan Ariely is a professor of behavioural economics at MIT.
If you have anything to do with pricing and/or consumer behavior I can recommend this book. It has some great insights which will be important for pricing in the digital economy. And yes, the word “free” is mentioned in the book, too. But there is a lot more. The book demonstrates how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities.

There are a lot of things to use from this book. I will try to quote some ideas soon …