Posts Tagged ‘MIDEM’

Nine Inch Nails Case Study

February 5, 2009

Last year the name Nine Inch Nails or Trent Reznor was mentioned a lot, when someone was talking about the future of music marketing. Trent has developed a complete new way for music marketing using the whole potential of web 2.0.
He demonstrated on how many ways you can connect with fans and how you still can give your fans a reason to buy in the digital age. There is more than MySpace, there is more than just giving your songs away for free in hope the audience comes to your live shows.
Mike Masnick was summarizing the NIN Campaign in his presentation given to MidemNet this year.


Supporting New Business Models?

January 30, 2008


Yesterday I mentioned shortly that copyright holders still living in “the old world” are not ready for taking risks in new business models. But even when they are not living there anymore, it would be impossible difficult to get them “moving”. Here is an example.

Maybe most of you already heard or read about it – The MIDEM speech of Paul McGuiness, Manager of U2.

He is talking about piracy, about stealing music … A manager who did with his Band 2005/06 one of the most successful Live Tours ever…

He is protecting his copyrights as long and as good as possible… and he should… but he probably wouldn`t support a legal new business model with realistic conditions. And the point is not, that he wouldn`t realize, what there is going on out there. Well… of course he made also some good arguments (see below). The point is that there is no trust to anybody, that he don`t want to accept that the value of his “information good” in the digital age has changed, that there is still this believe that you can reglement and control the internet.

Here some of the good parts of his speech:

“Personally I expect that Apple will before too long reveal a wireless iPod that connects to an iTunes “all of the music, wherever you are” subscription service. I would like it to succeed, if the content is fairly paid for. “Access” is what people will be paying for in the future, not the “ownership” of digital copies of pieces of music.”

“Network operators, in particular, have for too long had a free ride on music — on our clients’ content. It’s time for a new approach — time for ISPs to start taking responsibility for the content they’ve profited from for years.”

“I suggest we shift the focus of moral pressure away from the individual P2P file thief and on to the multi billion dollar industries that benefit from these countless tiny crimes — The ISPs, the telcos, the device makers.”

Coolfer collected some other opinions about the speech out there…