Posts Tagged ‘Club Transmediale’

Club Transmediale 09 – Berlin

January 31, 2009

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The 10th anniversary edition of Club Transmediale 09, Berlin’s unique festival for electronic and experimental musical culture, is over.
For more than a week the conference offered a bunch of great talks and workshops in the daytime program and amazing club events at night.

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The Festival theme of this year was STRUCTURES – The aim was to inquire into the current state and future potential of microstructures and networks in independent music and media culture.

Given the situation triggered by the crisis of the music industry, club transmediale decided to provide a platform for interdisciplinary exchange and bring together protagonists from various scenes. The conference tried to encourage a debate from several different perspectives about how the most broadly accessible, artistically self-determined and at the same time economically viable musical cultures might be organised today; to actively promote democratic structures, diversity, critical discourse and creativity.

By far I am not able to cover the whole event here…. see a documentation here and here.

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I just want to mention some of the talks concerning the media industry.

In his great Keynote “The Crisis of the Music Industry – Chance or Calamity?Prof. Peter Wicke (Humboldt University, Berlin) critizes the big discussion initiated by the record industry about the risks and threats for music culture and artists cause of the digitalization. Wicke shows in his talk that not the music culture and musicians are in a crisis, but the investors in the record industry. We have to separate the commercial value and the cultural value, we have to separate artists and investors. Listen to the talk here – German only.

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One of my favourite speakers of this years program was Umar Haique (director of the Havas Media Lab in New York). Unfortunately he was not able to appear in person and had to cancel his talk, but he sent a video.

In his video he considers the current crisis of the music industry in the light of microeconomic information and contract theory. He thereby reaches the conclusion that file-sharing is not to blame for the drop in profits but rather, the music industry’s loss of credibility – for which the industry itself is to blame – which subsequently led consumers to look for alternatives or perhaps, even to rebel. From there, Haque goes on to expound strategic solutions that seek to balance the interests of producers, consumers and those spinning the deals. Here the video:

See many more interesting talks and panels documented as audio files here.

More on Club Transmediale Blog.
Great Festival!