Archive for the 'technology' Category

Cloud Computing is more of a Reality than we think…

October 28, 2008

I was just thinking again about this post from Kevin Kelly a few days ago. This whole scenario about cloud computing sounds a bit “Science Fiction”… but actually it isn`t …
Even Microsoft is starting a big PR campaign now around it`s new platform Windows Azure… ” the future is cloud computing”…. so it`s going mainstream, although most internet users are still unaware of the term “cloud computing.” They are already taking advantage of it more than they know.

When we talk about cloud computing we mean an architecture by which data and applications reside in cyberspace, allowing users to access them through any web-connected device. This includes: webmail services like Hotmail or Gmail; personal photo storage services like Flickr; online applications like Google Docs and Photoshop Express; video storeage and publishing services like Youtube; blogging platforms like WordPress; social bookmarking sites like Delicious; social networks like Facebook; and of course online servers where you can backup your harddrive or any other personal files..

The PEW Research Center published in September 2008 a study stating that 69 % of all Internet users have either stored data online or used a web-based software application. If you think of the list examples above, you would think it would be even more…

… and it should be just a matter of time for people to accept that cloud computing is superior to desktop applications in all areas of software or media usage and so the hardware industry will respond on it with new devices. Mobile device of all kinds will profit a lot from this developement.

Of course people have many concerns about cloud computing like security and privacy, but there will be some solutions to give the users a “safe feeling”. …  anyway, this will be a big challenge.

So cloud computing is coming fast… what does this mean for the media industry?
A lot especially for the business models. In a cloud computing world, “owning” content is not a thing you will think about anymore, since that was part of the physical media world. You will just desire access to content. That´s all you need. So the cloud computing system and all it`s advantages for the users will push the developement to “The Age of Access“.  Ad supported content will be huge, especially cause of the big opportunities in personalized advertising. Cloud computing is the perfect and most efficient environment for personalized advertising. Social communities and social production will be more efficient than ever before. And that`s just the obvious stuff. If you read the post by Kevin Kelly you will find many more ideas for all parts of the media industry and how it will change in a certain area. I will try to do more research on this stuff…

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We Think – Mass Production Utopia

September 25, 2008

I just saw the speech of Charles Leadbeater at the Picnic Conference in Amsterdam. I`ve seen him speak before, so his speech  was not really “groundbreaking”, nothing new for me…  , but cause he mentioned it today, I watched his promotion video for his book again (see above, 4min). For all of you who haven`t seen it yet, give it a try.

When you watch the video,  your first “reflex” might be… ok…thanks… I heard this before… boring… (besides the really nice illustration and presentation), this sounds like utopia et cetera … or whatever else you might have thought… and I thought so too, but after a while I started thinking, ok, actually he is right. This is a fact. It`s not mainstream yet, well my mother doesn`t even know what Wikipedia is, but it`s a fact. It`s happening and there should be huge potential for the media industry. There must be more than just a “pop idol” telephone vote, or a user generated advertising spot that is shown during the super bowl break, or a nonsense dancing video that is clicked 100 million times, or a social network…
I think there is still much more… and the media industry is not using it yet.

Sorry for sounding like a utopian… Just a thought…

Intel Brings Internet To Television

September 19, 2008

The next step on the mission – “the third screen goes internet”…
A few weeks ago Intel announced in cooperation with Yahoo! a new kind of interactive television. They call it “widget channel” or “cinematic Internet”.  This “connected television” attemps to combine the Internet’s world of user choice, community, and personalization with the familiar television experience. Customized TV widgets try to seamlessly integrate TV and interface experience. No complexity, no keyboard or mouse. Just lean back and stay connected. It´s based on an open platform and Intel & Yahoo say they embrace an open media standard.

Well actually there has always been some guys somewhere, who talked about  “interactive television”, but not one of these models has achieved what it should have achieved. So we should be careful…

But what I could read and see on the net (here, here and here) looks promising.

Watch the video by JD Lascia below.
Eric B. Kim, senior vice president at Intel Corp., is demos the new Widget Channel. He thinks their new application has the potential to merge television and the Internet in a way users will love. They try to combine the  most important television values – ease of use, reliability, high fidelity (professional quality), entertainment – with the internet values – personalization, community, relevance, openness.

Would love to test it.

Vodpod videos no longer available.

It doesn`t look or sound so bad…but it still feels a bit “stuck in the middle”. It feels like TV with an additional digital interface…

I don´t know… but what this new generation of mobile phones has made possible (starting with the iPhone) that I’m able to use (or feel as though I´m using) the same userinterface, on my PC screen than on my mobile screen, is very very valueable.
People don´t like all these browser versions on TV screen… but shouldn`t be there a way that I can surf a website on my television screen and I would have the “feeling” that it is the same as the version on my PC or mobile phone?  To evoke the feeling that I had been there before and simply use the interface  without a mouse, just with a remote?

Three screens but just one user interface …. would be great…

People Love Their DVR

September 15, 2008

Just found this survey via DMW of 1,000 DVR owners in the U.S., U.K., Italy and Australia conducted by NDS.

The survey shows how many people like non linear content usage. More than 70% of DVR owners say they cannot live without it. Owners ranked the DVR as the second-most essential household technology item, behind the mobile phone.

I don´t know how good the quality of the study is, but anyway… Non-linear content usage will be the biggest driver for people to change to web TV as soon as technology is ready. HD or quality is not as important than this chance to finally personalize your TV watching.

It´s sad that non-linear content usage is still not mainstream. People sitting in front of TV and complaining about the programme… they don´t have to…

Photosynth Goes Live

August 21, 2008

It will change the way  we experience, search and share photos  … the next level…

and Photosynth is already down cause of high demand…

… so for those who haven`t seen the TED presentation yet… a demo.

The Next 5000 Days

August 15, 2008

… and some laws of media:

“Copies have no value.
Value is in the uncopyable.
Media wants to be liquid.
Network effects rule.”

Have You Ever Heard About WiMax? Or LTE?

June 10, 2008

When we talk about the developement of the media industry, we should also consider the advancement of technology in the future. So far… old story. But most of the time we don`t… well I mean … I don`t. I should! Knowing about “predicted”new technologies in about 5 years gives you a clearer horizon what will be possible… how consumer behavior could change…

Example? See mobile & wireless technologies:

Yes, there is the new iPhone 3G out now… but what`s the next-next level?

Have you ever heard about WiMax? It´s a next generation wireless network built by a consortium of telecommunications companies like Comcast, Time Warner Cable, Intel, Google, Bright House Networks, Clearwire, Sprint Nextel and some other…

Actually the technology has been already working somewhere out there for years… but infrastructure and technology hasn`t spread yet…. So maybe the technology is still some years away…

It allows you to carry video, voice and data just like WiFi, only much faster. On the high end maybe 6 Mbps, but not “per household” like from a cable provider, instead “per person”.

Such an advanced highspeed wireless network and the devices that use it will actually change our behaviors on a large scale. Big hard drives in your mobile device? Who cares anymore… instead: Unlimited storage accessible via your device! The age of cloud computing for everybody and the age of access is coming soon! Ubiquitous unlimited content access… this will have a huge impact on the media industry…

Anyway, there`s a long way to go … who knows if the mainstream market will ever see “WiMax”… read more about it in an article by Shelly Palmer (Jack Myers Business Report).

But  wireless highspeed network will be here soon!

By the way: LTE (Long Term Evolution) – mentioned in the headline – is a competing technology to WiMax developed by Verizon, AT&T and T-Mobile.

Germany Online – 2015 Connected

February 6, 2008

The new “Deutschland Online – Getting Connected” study from Prof. Bernd W. Wirtz is released. It reveals the current status and future evolution of broadband Internet in Germany. Get the full paper here.

For me the most important fact:
By 2015 over 80 percent of all German homes will have a broadband internet connection. That`s more than twice as much broadband homes than 2006.

broadband-connections.gif

The year 2015 is then definitely the time where a lot of things are not like before in the media industry. The consumer behavior will change …

7 years to go…

Here a short overview of the content in the study:

The introductory chapter presents a concise overview of the main findings. The second chapter focuses on the German broadband Internet market. The third chapter is devoted to the topic of convergence, i.e. the convergence of Internet, communication and media content. The fourth chapter explores the expectations which customers have of the new broadband technologies, while the fifth chapter deals with the latest trends involving the mobile Internet. We are already witnessing the way broadband Internet contains the seeds of a whole new culture – the digital lifestyle, which is the subject of chapter 6. And the seventh chapter puts the spotlight on a new generation of users, the IP generation, focusing on their needs and requirements. With an eye to the main international trends in the sphere of broadband Internet, Chapter 8 examines the global broadband market. And the final chapter closes with a look at the prospects and opportunities offered by this still-young, dynamic technology.

p2p Traffic Dominates the Net – Who profits?

December 14, 2007

 internet-traffic-germany.jpg

iPogue, a German internet traffic management company, published a study where they tracked the internet traffic in August and September 2007 in 5 regions of the world.

The study showed that still P2P uses by far most of the internet traffic. The total share eaten by P2P ranges from 49 per cent in the Middle East to 84 per cent in Eastern Europe. At nighttime, p2p traffic jumps as high as 95 per cent of total bandwidth used. See the figures for Germany in the graphic.

Impressive numbers that show first, you can`t stop filesharing ever,  and second, somebody makes a lot of money with filesharing.

In all this P2P and copyright disussions, we always talk about the copyright holders, artists, labels, and the users, consumers, fans… But we nearly never talk about the guys who really make the money in the new game.
It`s not just the  consumers, and it`s not the edonkey, gnutella or bit torrent portals… it`s the ISPs.

If you see the share of traffic, it`s not difficult to guess why the users love to subscribe for a new DSL 6000 connection. Please don`t get me wrong, I don`t want to blame anybody! The ISP market is big money market, and most of the money is made cause of the content that is out there. So if anybody starts a “fairness” discussion, and I don`t want to say that there should be one, but when we talk about copyright, why don`t talk with/about the ISPs.

Just a thought.

Joost. Where does it go?

September 17, 2007

Iam a registered Joost beta user now, but I am using Mac OsX without an Intel chip so I am out!
Well I think it’s not the only reason why I am not so excited about the launch as I was when I heard about Joost before (called Venice Project at that time).
This says Joost about itself:

“Joost is a new way of watching TV on the internet. With Joost, you get all the things you love about TV, including a high-quality full-screen picture, hundreds of full-length shows and easy channel-flipping.”
“You get great internet features too, such as search, chat and instant messaging, built right into the Joost software – so you find shows quickly and talk to your friends while you watch. And with no schedules to worry about, you can watch whatever you want, whenever you like – as often as you want. Joost is completely free, and works with most modern PCs and Intel Mac-based computers with a broadband connection.”

At the first sight Joost looks like normal IPTV, but the real innovation is the technology based on P2PTV technology which is expected to deliver (relaying) near-TV resolution images. It turns a PC into an instant on-demand TV without any need for additional set top box. For Joost the big advantage of using p2p technology is the low traffic costs: Peercasting (Peer to Peer + Broadcasting)! Wired wrote about this a while ago.

The real challenge for Joost will be the licensing of enough good content to compete with the ad free “bit torrent” alternative. That’s a hard challenge! Over one million beta testers are a good start, but it is perhaps  just a media hype cause of the prominent fathers Niklas Zennström und Janus Friis (Skype and Kazaa founders).
Anyway, I love their ad: