Archive for the 'study' Category

iTunes Dominates the Market

October 9, 2008

A survey of 1,148 Internet users in the summer of 2008  revealed 58% of people believe iTunes is the top fee-based digital music service or download store according to a report from market research firm Ipsos.


By far the best known brand is also iTunes with an unaided awareness of 39%. (Second is Napster with just 13%).
Hopefully this dominance won`t be a problem for the music industry to establish or improve their business or pricing models. These figures show that most people still think there is just one brand out there. And if you know just one brand, you won`t know the business or pricing models of other brands…  right?
Best example: Last.fm. Maybe one of the most innovative music services out there at the moment, but it faces incredibly low unaided (0%) and aided (6%) awareness.
And the time it takes to get a high awareness, even when you are a “mainstream brand” is a long journey. This is shown by the Amazon example, who get just 5% unaided awareness in their first year in the music download business.
So in the near future iTunes will show us the way…if we like it or not…

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The Impact Of Unlimited Music Subscription Services

October 4, 2008

Nokia and Sony Ericsson are on the verge of releasing their mobile subscription services, so the chance for unlimited subscription music services to go mainstream is on the horizon again… and as always the question arises: Which impact will “mass market” subscription services have on the other distribution channels?
Some people in the industry fear that a “mass market realistic” subscription pricing offer could cannibalize their CD sales and their digital download sales much stronger than their outcome might be through the new channel (Itunes is the best example).

But I think they are missing one important thing. Subscription services are a good and maybe the only chance to get “active file shares” back on the pay bill. The opportunity to get this very active and important music target group back, should be a bigger goal than the fear of cannibalization. Besides I don`t think the cannibalization will be to high, cause cd buyers won`t change directly to a subscription service and “a la carte” customers will maybe leave on average more money as a subscriber… but that is just my first “gut feeling”. Let`s see what some first numbers say..
There were two new survey released on this theme. One I found via Coolfer it`s a study by TNS Technology released a month ago where TNS interviewed more than 1,000 people aged 16 to 64 about unlimited mobile music services. The survey found out that when presented with an unlimited service, 45% of users would buy fewer CDs and 47% would buy fewer digital downloads from online stores. But 38% also said they would reduce their use of illegal file-sharing sites.

The other survey was released by Jupiter Research titled “Subsidized Mobile Music Subscriptions” and tries to find answers on key questions amongst others like “What impact will subsidized services have on the relatively broader European digital music market?”
For me the “keyfinding” of this survey to the question above is: “Just five percent of Europeans said they would pay for subsidized mobile music services, but more than one-half of them are file sharers.”

So, of course the question cannibalization vs. “new customers from the piracy segment” is not answered yet… the Jupiter survey makes hope that there is a chance to mobilize the piracy segment …maybe there are  more figures coming soon…

Roland Berger Web TV Study

September 6, 2008

(Click to enlarge)

This study was released a few weeks ago and is really worth reading. It is published by Roland Berger Consulting and is titeled “WebTV insights and perspectives – A web 2.0 phenomenon is coining new TV usage patterns

Very useful for all of you who need some inspiration for questions like… What is behind the current WebTV drive? Who is watching WebTV and how can the audience be monetized? Is it a temporary phenomenon or will WebTV establish itself as a real alternative to “traditional” TV and IPTV?

In short, some key findings of the study:

– WebTV is a mainstream online application and plays a key role in web entertainment.
– The WebTV audience is commercially very attractive if you are able to target a niche market.
– While UGC is still far from drowning, premium content offerings are on the rise.
– The majority of WebTV offers will probably remain free in the future.
– Web TV will quickly move to mobile devices.
– Through new devices WebTV is becoming an integral part of the living room entertainment sphere.
– WebTV will benefit from differentiating factors like interactivity, on-demand accessibility, as well as extensive communication and personalization features.
– WebTV is likely to converge with IPTV in the long run.
– Operators and traditional media companies must react now in order to keep WebTV companies from establishing their brands in the minds of the consumers.

For me, one  important insight of the study is that users, and particularly teens, use WebTV servicesas a form of social interaction. As a consequence, more and more large online communities grow around the basic content services. So the context (like social interaction, or editorial information) of TV content or Web TV services will get a very important “intangible” feature to differentiate from competitors.

Accenture Content Study – IPTV

July 17, 2008

Just read the new Accenture global content study 2008 ” The Challenge of Change: Perspectives of the Future for Content Providers“.

Well, there is nothing surprisingly new… but here are the key findings:

  • About 63 percent of companies are pursuing a multi-platform distribution strategy.
  • More than one-third of companies expect to see significant revenues from social media and user-generated content within three years.
  • About 84 percent of companies expect mobile rich media to become mass market, representing the largest growth opportunity for media and entertainment firms.
  • About 52 percent of those interviewed see digital advertising eclipsing traditional advertising within five years.

More interesting is an older Accenture article about IPTV – “Infinite possibilities” Television? (2006) – I found accidentally at their website. It has some worthwhile reading thoughts about the potential and possibilities of IPTV.

There is no connection between filesharing and cd sales?

November 6, 2007

canada.gif

Well… that`s what I call a thesis.
Billboard reports about a new Canadian government study that says that there is no discernable connection – either positive or negative – between music filesharing on the internet and the purchasing of cds.
The study queried 2,100 Canadians and was written by University of London department of management professors Birgitte Andersen and Marion Frenz and commissioned by Industry Canada, a federal government ministry.
I didn´t have the time to read the study yet, but that`s not only a surprise… many people will doubt the credibility of the study. Or is it all just in “crazy” canada?

You can find the study here.

What tells me this study about the consumer behavior?

IPTV has to grow in Germany

September 24, 2007

Goldmedia released a new study titelt “IPTV 2012“. It prognosed more than 2.5 million IPTV customers in Germany 2012 and a revenue growth of the German IPTV market from 12.6 million Euros 2007 to 420 million Euros in 2012. If you compare the German market, 100.000 IPTV user 2007, to the French, there are 2007 already 2 million IPTV customers, we are still sleeping. I don’t know if it’s just the better broadband structure in France…
As I wrote before, the service provider have to start marketing the new distribution channel. Most of the people have no idea what IPTV means, how it works, what the advantages are. There is a life after YouTube 1.0!
Anyway IPTV can get a very important content distribution channel. Video content on demand, interactive TV, personalised advertising…. all we ever dreamed of.

IBM Study Says: TV is loosing

September 16, 2007

Found today an IBM Consumer Survey that shows decline of TV as the primary media.

Well perhaps all things you have heard before, and some studies (made by TV networks) will deny that, and show other results…
It’s clearly a question of definition.

Saul Berman, IBM Media & Entertainment Strategy and Change practice leader, said, “The Internet is becoming consumers’ primary entertainment source. The TV is increasingly taking a back seat to the cell phone and the personal computer among consumers age 18 to 34.

The global IBM survey shows the TV and the Internet are on equal footing as entertainment sources. 66 percent reported viewing from 1 to 4 hours of TV per day, vs. 60 percent who reported the same levels of personal Internet usage. Consumers are increasingly turning to online destinations like YouTube, MySpace, Facebook, games, or mobile entertainment vs. traditional television.

See the results of the study here.

IBM also published a video of an informal streetinterview sample, which found surprisingly similar results to the official survey.

Addicted

September 15, 2007

During some research about social networks I saw this RedHerring article.

According to a recent study released by an internet security company in Australia, social networks provoke a lost of billions of dollars each year cause of a drop in worker productivity, as a result of visits to social networks while at work.
Well, I can’t imagine….

Web 2.0 is still sleeping in Germany

September 7, 2007

The ARD/ZDF-Online-Study 2007 is released. Web 2.0 has not arrived in Germany yet. They read but don’t write.

Many more informations to the online behavior in Germany and all the results of the study you can find here.

In the U.S. Illegal Downloading is Down 24%

May 22, 2007

Business Software Alliance (BSA), a trade group representing copyright holders, published a new survey, that the number of illegal downloading people in the ages 8-18 has fallen 24% in three years to only 37% in 2007. (via dmwmedia.com)
That´s a surprise … I would be careful with this numbers… I will wait for more surveys.