Archive for the 'p2p' Category

Nine Inch Nails Case Study

February 5, 2009

Last year the name Nine Inch Nails or Trent Reznor was mentioned a lot, when someone was talking about the future of music marketing. Trent has developed a complete new way for music marketing using the whole potential of web 2.0.
He demonstrated on how many ways you can connect with fans and how you still can give your fans a reason to buy in the digital age. There is more than MySpace, there is more than just giving your songs away for free in hope the audience comes to your live shows.
Mike Masnick was summarizing the NIN Campaign in his presentation given to MidemNet this year.

Music Access as Product Bundle

September 24, 2008

Sony Ericsson announced today more details to their new unlimited mobile music service. PlayNow Plus will launch in Sweden by the end of the year and will be available globally next year. Reuters reports, the service will cost 99 Swedish crowns (US $15.24) a month. Subscribers can download an unlimited number of tracks to the handset or to a PC. The handset will sync with the PC using broadband and 3G/HSDPA connectivity.

So here we go. After Nokia, Sony Ericsson is now the second big player in the game. We are just waiting on the iPod subscription bundle and then the transition is officially started. We are on the way to the “music age of access”.

Subscription services didn`t get a huge success on their own yet (like Rhapsody and Napster). But maybe they can find success with a device bundle. Of course there is the second big business model “Free”  with ad supported versions like Last.Fm or MySpace Music and there will always be the illegal “darknet” p2p version of music download, but getting your adored “high end” device subsidized is a big lure for many people to make a subscription contract. I´m sure there will be some devices exclusive with the subscription bundle comparable to the iPhone & mobile provider deals at the moment. If you`ve signed a contract and the music service is great, you wouldn`t want to loose it, because it`s “so convenient”. And most important, the service will “feel like it`s free” after a while.  At the moment, the price per month is still a little bit high, but when the price falls to 5 or 7 Dollars per month, many people really won´t care about this addition to their monthly mobile/internet bill.
And at this point there always comes the obligatory question: Do you know how much money you spend for water usage at home every month? Did you ever care about water costs standing under the shower?

Peer To Peer On The Mobile

May 21, 2008

Just found this article on Wired. There it is: The first big p2p application for a mobile phone. It`s funny that this appears at a time when Steve Jobs wants to conquer the music mobile business… iSlsk lets iPhones share music on the Soulseek network at decent speeds. It enables one to download half of a full-length movie in 20 minutes, while song downloads takes only three minutes over WiFi. See a short demo in the video. It seems to work… next generation filesharing?

Vodpod videos no longer available.

Supporting New Business Models?

January 30, 2008

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Yesterday I mentioned shortly that copyright holders still living in “the old world” are not ready for taking risks in new business models. But even when they are not living there anymore, it would be impossible difficult to get them “moving”. Here is an example.

Maybe most of you already heard or read about it – The MIDEM speech of Paul McGuiness, Manager of U2.

He is talking about piracy, about stealing music … A manager who did with his Band 2005/06 one of the most successful Live Tours ever…

He is protecting his copyrights as long and as good as possible… and he should… but he probably wouldn`t support a legal new business model with realistic conditions. And the point is not, that he wouldn`t realize, what there is going on out there. Well… of course he made also some good arguments (see below). The point is that there is no trust to anybody, that he don`t want to accept that the value of his “information good” in the digital age has changed, that there is still this believe that you can reglement and control the internet.

Here some of the good parts of his speech:

“Personally I expect that Apple will before too long reveal a wireless iPod that connects to an iTunes “all of the music, wherever you are” subscription service. I would like it to succeed, if the content is fairly paid for. “Access” is what people will be paying for in the future, not the “ownership” of digital copies of pieces of music.”

“Network operators, in particular, have for too long had a free ride on music — on our clients’ content. It’s time for a new approach — time for ISPs to start taking responsibility for the content they’ve profited from for years.”

“I suggest we shift the focus of moral pressure away from the individual P2P file thief and on to the multi billion dollar industries that benefit from these countless tiny crimes — The ISPs, the telcos, the device makers.”


Coolfer collected some other opinions about the speech out there…

What Can We Learn From China?

December 21, 2007

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For years the Chinese music industry (and video/dvd industry) has the most hostile environment that`s possible. Piracy rules there for many years long before the big digitalisation-internet-p2p wave here in Europe.

In order to survive the chinese music industry has to take over an artist’s entire life – recording, publishing, management etc. – 360 degrees – to get all possible revenue streams. For years now…

What can we learn from the industry there? What have they done? Is there anything useful? Are there similarities?

Some facts about China from Ed Peto:

– Physical piracy runs at around 90%.
– The average gig ticket is £3 and charging anything over £7 for a concert will alienate the young Chinese music crowd.
– Publishing is a foreign idea to the Chinese and is therefore a tiny, unpredictable source of income.
– All media is government owned or heavily government monitored and, in most cases, requires ‘financial incentives’ in return for coverage.
– Despite a population of 1.3 billion people, the legitimate physical music market was only worth US$86million in 2006, making it the 20th biggest in world.
– All foreign companies must enter a joint venture in order to set up shop in China, handing over at least 51% of their company in the process.
– All music has to go through lengthy and seemingly arbitrary government censorship procedures.
– China is a black hole of statistics, quite often by design, making market research and due diligence incredibly difficult.

Ed Petos blog about the Chinese Music Industry and this nice article at The Register.

p2p Traffic Dominates the Net – Who profits?

December 14, 2007

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iPogue, a German internet traffic management company, published a study where they tracked the internet traffic in August and September 2007 in 5 regions of the world.

The study showed that still P2P uses by far most of the internet traffic. The total share eaten by P2P ranges from 49 per cent in the Middle East to 84 per cent in Eastern Europe. At nighttime, p2p traffic jumps as high as 95 per cent of total bandwidth used. See the figures for Germany in the graphic.

Impressive numbers that show first, you can`t stop filesharing ever,  and second, somebody makes a lot of money with filesharing.

In all this P2P and copyright disussions, we always talk about the copyright holders, artists, labels, and the users, consumers, fans… But we nearly never talk about the guys who really make the money in the new game.
It`s not just the  consumers, and it`s not the edonkey, gnutella or bit torrent portals… it`s the ISPs.

If you see the share of traffic, it`s not difficult to guess why the users love to subscribe for a new DSL 6000 connection. Please don`t get me wrong, I don`t want to blame anybody! The ISP market is big money market, and most of the money is made cause of the content that is out there. So if anybody starts a “fairness” discussion, and I don`t want to say that there should be one, but when we talk about copyright, why don`t talk with/about the ISPs.

Just a thought.

Does Web Distribution Stimulate or Depress Television Viewing?

November 26, 2007

A very interesting paper from  Prof. Joel Waldvogel (Wharton University) on consumer behaviour in times of “peercasting” or IPTV.

A short overview:

“In the past few years, YouTube and other sites for sharing video files over the Internet have vaulted from obscurity to places of centrality in the media landscape.  The files available at YouTube include a mix of user-generated video and clips from network television shows.  Networks fear that availability of their clips on YouTube will depress television viewing.  But unauthorized clips are also free advertising for television shows.  As YouTube has grown quickly, major networks have responded by making their content available at their own sites.  This paper examines the effects of authorized and unauthorized web distribution on television viewing between 2005 and 2007 using a survey of Penn students on their tendencies to watch television series on television as well as on the web.  The results provide a glimpse of the way young, Internet-connected people use YouTube and related sites.  While I find some evidence of substitution of web viewing for conventional television viewing, time spent viewing programming on the web – 4 hours per week – far exceeds the reduction in weekly traditional television viewing of about 25 minutes.  Overall time spent on network-controlled viewing (television plus network websites) increased by 1.5 hours per week. “

Read the paper here.

There is no connection between filesharing and cd sales?

November 6, 2007

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Well… that`s what I call a thesis.
Billboard reports about a new Canadian government study that says that there is no discernable connection – either positive or negative – between music filesharing on the internet and the purchasing of cds.
The study queried 2,100 Canadians and was written by University of London department of management professors Birgitte Andersen and Marion Frenz and commissioned by Industry Canada, a federal government ministry.
I didn´t have the time to read the study yet, but that`s not only a surprise… many people will doubt the credibility of the study. Or is it all just in “crazy” canada?

You can find the study here.

What tells me this study about the consumer behavior?

Win for the ISPs: They Don’t Have to Hand Over User Details

August 3, 2007

Often forgotten in the copyright/piracy discussions: Who profits most from the P2P networks and copyright misusement out there? The user? I don’t think so. The ISPs make probably the most profit.
Why? Well, why are the people paying so much money per month for an DSL connection or faster?
Just to see the movie trailer? Or to look on google maps?
So downloading content from p2p networks for the user is not really “free”. But who get`s this money? Well not the same people that made the “value”.
When you see the percentage of internet traffic caused of p2p traffic than you get a clue how much money there is in the game.
These p2p networks make an DSL connection so much more “sexy” for an user.
So ….

Heise reports that a court in Offenburg (Germany) refused to order ISPs to identify subscribers when asked to by music industry groups who suspected specified accounts were being used for copyright-infringing file-sharing.

AllofMP3 Closed?

July 3, 2007

Heise reports the illegal website allofmp3.com is closed.
But the new one, a clone, is already opened: mp3sparks.com.
This russian website is for years now the example for the helplessness of copyright systems in the global web.