Ad Supported Music

There are more and more new “experiments” with ad-supported music, and so free legal music. Here is a new one, a “serious” ad supported music label… (via digitalmediawire)
Let’s watch what will happen with this “attemps”.
I think there is still a long way to go to get from all sides, the artists, the consumers, the adindustry, the acceptance and credibility for this models, but i think it’s just a matter of time. Nobody questions the authenticity of an athlete or a sport event cause it has a multimillion dollar deal. For the “mainstream music” this transformation is already done.

Paid Video Model No Future?

There is a new study from Forrester about paid content online video services. The study gives all the new services from Apple, Amazon, Microsoft or Wal-Mart not the best chances. The mass market will not use this services, says the study.
Ad supported concepts will be the better solution.

Iam not sure if someone can say that at this moment. I think there will be a market for both models paid content services and ad supported ones. Iam quite sure, but I will do more research on this…

Eric Schmidt Interviewed at Morgan Stanley

Lately I posted some words about an Eric Schmidt interview with the Wired magazine. Here a video of a interview/speech at the Morgan Stanley Technology Conference.
He is talking among other things about the impossibility to predict the future in the age of Moores Law, the transition from the client server computing architecture to the Cloud Computing, the big potential of targeted advertising and the Apple iPhone.

It seems as if Google believes in the ubiquitous connectivity very soon and obivious they believe in advertising, high quality advertising.
Both very important things for the whole entertainment industry.

(YouTube link)

Video Search Engine

Don’t know, if you ever heard about a video search engine called PodZinger , a startup in Cambridge, Massachusetts

PodZinger spiders the Web looking for videos and audio files. When it finds a match, it uses voice recognition  to create a rough transcript of the audio, then classifies the content by topic. That’s different from Google and Yahoo’s approach, just scanning a video’s metatags.
Search business is a very competitive area, so good luck there.
But PodZinger can perhaps deliver a very interesting tool for copyright holder.
They will in time be able to track viewership of specific video content on command — the PodZinger technology can verify which content really is watched, and not just how the file was named. So this would make it possible to kick back ad revenues to copyright holders.
Perhaps that’s the missing link for the success of ad supported business models.
We will see….
More about Podzinger on Fast Company .

What if Apple Offers Ad Supported Content on There iTunes Platform?

Allen Weiner from Gartner mentioned an interesting thought: What would happen, if Apple offer ad supported content on there iTunes platform?

I thought about it a while….
Can Apple be a big player in the (former known) Television Industry soon?
What do you think?