Tim Westergren – The Future of Radio and Digital Music

November 22, 2008

Tim Westergren the founder of the free Internet music provider Pandora.com speaks at the Harvard Berkman Centre about his experiences in the tumultuous world of digital radio.

He has an entrepreneur story to tell: Several months working without salary… 11 debt out credit cards – 3 years later: 18.5 million users, 35.000 new users per day. All without advertising. Now dreaming of one billion users sometime.

He delivered some insights in the analysing process of music at Pandora. Trained musicians are analysing the “Music Genome” of hundreds of tracks everyday. He spoke about the difficult right issues situations… about the monetization concept of the site… delivered some interesting insights into the user behavior (eg. users come back to the site during listening 7 to 10 times per hour)… a lot of interesting stuff in this video:

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