Cloud Computing is more of a Reality than we think…

October 28, 2008

I was just thinking again about this post from Kevin Kelly a few days ago. This whole scenario about cloud computing sounds a bit “Science Fiction”… but actually it isn`t …
Even Microsoft is starting a big PR campaign now around it`s new platform Windows Azure… ” the future is cloud computing”…. so it`s going mainstream, although most internet users are still unaware of the term “cloud computing.” They are already taking advantage of it more than they know.

When we talk about cloud computing we mean an architecture by which data and applications reside in cyberspace, allowing users to access them through any web-connected device. This includes: webmail services like Hotmail or Gmail; personal photo storage services like Flickr; online applications like Google Docs and Photoshop Express; video storeage and publishing services like Youtube; blogging platforms like WordPress; social bookmarking sites like Delicious; social networks like Facebook; and of course online servers where you can backup your harddrive or any other personal files..

The PEW Research Center published in September 2008 a study stating that 69 % of all Internet users have either stored data online or used a web-based software application. If you think of the list examples above, you would think it would be even more…

… and it should be just a matter of time for people to accept that cloud computing is superior to desktop applications in all areas of software or media usage and so the hardware industry will respond on it with new devices. Mobile device of all kinds will profit a lot from this developement.

Of course people have many concerns about cloud computing like security and privacy, but there will be some solutions to give the users a “safe feeling”. …  anyway, this will be a big challenge.

So cloud computing is coming fast… what does this mean for the media industry?
A lot especially for the business models. In a cloud computing world, “owning” content is not a thing you will think about anymore, since that was part of the physical media world. You will just desire access to content. That´s all you need. So the cloud computing system and all it`s advantages for the users will push the developement to “The Age of Access“.  Ad supported content will be huge, especially cause of the big opportunities in personalized advertising. Cloud computing is the perfect and most efficient environment for personalized advertising. Social communities and social production will be more efficient than ever before. And that`s just the obvious stuff. If you read the post by Kevin Kelly you will find many more ideas for all parts of the media industry and how it will change in a certain area. I will try to do more research on this stuff…

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