The Free World

October 7, 2008


Universal McCann publishes every month a small “brief for executives” titled “Trend Marker”. In July they had the theme “Welcome to the “Free” World”. It`s 12 pages long and summarizes some interesting facts about this new “culture of free access”. It shows why this “Free Culture” exists, what the business models are and has some case studies of brands, who already navigate the “free world”.

The paper is just a short overview, and it claims not to cover the theme completely … I`m looking forward to Chris Anderson`s new book for that… but it summarizes some points of this area quite good.

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