Radiohead Shows the Potential of User Participation

September 27, 2008

There was always a lot of speculation about the success of the Radiohead strategy around their In Rainbows album. Well…

Today I received this newsletter email:

To coincide with asking radio stations to think about playing Reckoner we are breaking up the tune into pieces for you to remix. After the insane response we got from the Nude remix stems and the site that was dedicated to your remixes…

Unique visitors: 6,193,776, Page Views: 29,090,134, Hits: 58,340,512, Bandwidth: 10.666 Terabytes, Number of mixes: 2,252, Number of votes: 461,090, Number of track listens: 1,745,304

…we thought it only fair to do the same with a tune that at least is in 4/4. You can get the stems (the different instruments/elements) from here

These numbers are insane… we are talking about a band website…  Not a big “YouTube whatever platform”.


One Response to “Radiohead Shows the Potential of User Participation”

  1. Michael Says:

    You cover nearly the same topics in your blog as i do and the domain has a comparable name to my one….
    Who are you?

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