Joost Goes Browser

September 18, 2008

Today Joost released a browser version of it`s p2p service (just a plug-in download is needed). Next month, according to CEO Mike Volpi to TechChrunch, Joost will offer a version of the service that doesn’t require any download at all.

In addition to the browser version, they created a video based social network complete with Facebook-style activity streams that show your friends what content you are watching and gives you the chance of commenting or “shouting” about the program (Watch the Demo Video of TechCrunch below.).

TV is and always has been a “social experience” and so I think there is big potential in these features. Imagine watching a soccer game with all your mates… even when you are in a hotel on the other side of the world…

So Joost goes a little bit in the direction of what Last.Fm does for music….  integrating “social” components… there is only a good recommendation system missing … maybe coming soon … and of course, the biggest problem of all,  the “big blockbuster” content is missing. Last.Fm made it cause they lived in the “grey” area of copyright usage… Joost is in the green area… and there is no chance to compete… it’s too expensive to finance great video content with full copyrights … we will see…

But anyway, I think this model is a very interesting perspective for the television industry…

Vodpod videos no longer available.

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