People Love Their DVR

September 15, 2008

Just found this survey via DMW of 1,000 DVR owners in the U.S., U.K., Italy and Australia conducted by NDS.

The survey shows how many people like non linear content usage. More than 70% of DVR owners say they cannot live without it. Owners ranked the DVR as the second-most essential household technology item, behind the mobile phone.

I don´t know how good the quality of the study is, but anyway… Non-linear content usage will be the biggest driver for people to change to web TV as soon as technology is ready. HD or quality is not as important than this chance to finally personalize your TV watching.

It´s sad that non-linear content usage is still not mainstream. People sitting in front of TV and complaining about the programme… they don´t have to…

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