Games Industry Still Booming

July 20, 2008

Just found two updates to the games industry via Digitalmediawire.

The games market is still growing fast. U.S. video game sales were up 53% in June from a year ago, to $1.69 billion according to sales data compiled by market research firm NPD Group. For the first half of 2008, the U.S. video game industry has generated $8.3 billion in sales. This is a 36 % increase in sales from the same period in the previous year.
And games are becoming more and more a mainstream entertainment form according to a survey conducted by Ipsos MediaCT for game industry trade group  Entertainment Software Association (ESA). The average age of an American gamer has risen to 35, 65% of U.S. households play video games and 40% of U.S. video game players are women.

Any discussion about piracy? Why is this industry more clever than the rest?


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