Archive for July, 2008

Hard Drive Space Infinite?

July 26, 2008

This speech is two years old, but is an interesting talk by Marrissa Mayer from Google about the future of video.

At one point in the speech I was reminded of something that is often forgotten when we think about  consumer behavior and product design in the future: The incredible fast developement of hard drive space … Marissa depicts this developement on an simple arithmetic example… (3:30 Min – 4:40 Min)

“… By somewhere in the year 2020 you will be able to have all content ever created sitting in the palm of your hand…”

Digital content will be ubiquitously available … HD quality or whatever … there is no way out…. there will be no boundaries… awkward thought.

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Dan Ariely About The Hidden Forces That Shape Our Decisions

July 25, 2008

I already wrote a few months ago about his great book „Predictably Irrational”.
Dan recently gave a speech about his book at Google. Highly recommendable 50 minutes!
Great insights in consumer behavior.

The Piracy Paradox

July 22, 2008

Maybe some of you have heard about it… or already have read the paper… one more interesting argument in the never ending discussion about piracy…

There is a global industry that produces a huge variety of creative goods in markets larger than those for movies, books or music and does so without strong copyright protection. Competition, innovation, and investment, however, remain vibrant. That industry is fashion.

We all know the fashion industry is one of the most creative and innovative industries out there. So fashion firms show precisely the opposite behavior of that predicted by the standard theory of copyrights, which predict extensive copying will destroy the incentive for new innovation.

So why, when major content industries have increasingly powerful copyright protections for their products, does fashion design remain mostly unprotected – and economically successful?

This paradox is analyzed by Kal Raustiala and Christopher Sprigman in the article named: “THE PIRACY PARADOX: INNOVATION AND INTELLECTUAL PROPERTY IN FASHION DESIGN” in the Virgina Law Review.

They argue that the fashion industry counter-intuitively operates within a low-copyright equilibrium in which copying does not deter innovation and may actually promote it. The paper offers a model explaining how the fashion industry’s piracy paradox works, and how copying functions as an important element of and perhaps even a necessary predicate to the industry’s swift cycle of innovation.

The paper is quite long (92 pages), but you don`t have to read the whole paper to get the message. Piracy is an issue an industry can deal with under some circumstances…

At a conference of The New Yorker (May 2008 ) Kal Raustiala talked with Scott Hemphill and James Surowiecki about the effect pirated goods have on the fashion industry. See the video here or download the podcast on itunes.

Games Industry Still Booming

July 20, 2008

Just found two updates to the games industry via Digitalmediawire.

The games market is still growing fast. U.S. video game sales were up 53% in June from a year ago, to $1.69 billion according to sales data compiled by market research firm NPD Group. For the first half of 2008, the U.S. video game industry has generated $8.3 billion in sales. This is a 36 % increase in sales from the same period in the previous year.
And games are becoming more and more a mainstream entertainment form according to a survey conducted by Ipsos MediaCT for game industry trade group  Entertainment Software Association (ESA). The average age of an American gamer has risen to 35, 65% of U.S. households play video games and 40% of U.S. video game players are women.

Any discussion about piracy? Why is this industry more clever than the rest?

What Is Your Primary Digital Front End…

July 20, 2008

… to listen to music?

I found via Coolfer a small interesting poll on the website of the mag Stereophile. Of course that`s not academic primary research and the website is just targeting  “music geeks”  on this website, but anyway an interesting question and figures…
Here the results:

• CD player: 34%
• Hi-rez disc player: 11%
• iPod: 4%
• Music Server (computer-based): 36%
• Music Server (dedicated: Sooloos, Sonos, etc.): 10%
• Other: 3%

Well…apparently the average livingroom music device is changing…

Maybe somewhere there are more credible results of a broad user set to a similar question…

Avril Earns $ 2 Million With YouTube

July 19, 2008

Paidcontent reports from MusicTank’s Face To Face With The Millennials conference in London  Terry McBride (Manager of Avril Lavigne) saying: ”There’s about a $2 million cheque waiting for her for all her YouTube plays.”

Of course it`s one of these extreme examples (Avril has nearly 100 mio views… most ever on YouTube) but it shows that  there is much more potential in “ad supported channels” for artists than just using it as a “promo tool”.

The Unlimited Free Jukebox In Your Pocket

July 19, 2008

A dream a few years ago… and now we are nearer than we think.

Just found this Mediaweek article:

“Internet radio upstart Pandora has streamed 3.3 million songs to iPhone users since the launch of its new mobile application, making it the third most popular such app for the red-hot device”

Using a data flat rate on the iPhone, you can enjoy all the big music streaming platforms (not just Pandora, Last.Fm works already too – see the userinterface in the pic) for free…

Well, not  everybody has an iPhone or something equivalent in his pocket yet… but soon.

Live Music Widget

July 18, 2008

Simple Idea… and pretty useful…
Don`t know what to do tomorrow night? … staying a few days in a foreign city? … searching for livemusic? …  like to explore new music? …

HearWhere.com

Full service! Prelistening, GoogleMaps link…. worldwide… all you need.

Accenture Content Study – IPTV

July 17, 2008

Just read the new Accenture global content study 2008 ” The Challenge of Change: Perspectives of the Future for Content Providers“.

Well, there is nothing surprisingly new… but here are the key findings:

  • About 63 percent of companies are pursuing a multi-platform distribution strategy.
  • More than one-third of companies expect to see significant revenues from social media and user-generated content within three years.
  • About 84 percent of companies expect mobile rich media to become mass market, representing the largest growth opportunity for media and entertainment firms.
  • About 52 percent of those interviewed see digital advertising eclipsing traditional advertising within five years.

More interesting is an older Accenture article about IPTV – “Infinite possibilities” Television? (2006) – I found accidentally at their website. It has some worthwhile reading thoughts about the potential and possibilities of IPTV.

Still Getting Updated

July 16, 2008

Still sorting my RSS Feeds, emails and other stuff…

If you are off for a few days and want to get updated on all the “techcrunch sites of this world” a great source is the blog by Gerd Leonhard.

Here are just a few cherry-picked out of his tons of posts in the last weeks:

  • First, his presentation at Google London a few days ago: The Future of Media.
    Not all of the charts are self-explanatory without the speech, but  interesting stuff…
    By the way, you can find dozens of videos and presentations of him on his YouTube page.
  • A link to a funny article by Cory Doctorow in the Guardian responding to IFPIs ongoing quest of getting the ISPs to threaten their users with disconnection if they go off the deep end and fileshare anything.
  • His post on the impact of digitalisation on the future of education: “(…) the ‘old’ skills included fast reading and quickly ingesting mountains of data, the essential ‘new’ skills is being the ability to search / find, filter and connect.”
  • A link to Clay Shirkys Video Presentation “Here Comes Everybody”
  • A link to a thought by Vinod Khosla on the future of “a device that used to be a phone”.”Your mobile phone will turn into a mainstream computer. Beyond just e-mail and web access, the phones of the future will have such features as built-in projection screens. High-speed data will make your phone a virtual credit card and ID (even a passport!). Access will open phones up, transforming them into payment systems, personal information filing systems, and much, much more.”Vodpod videos no longer available.
  • A link to an article by Don Reisinger as inspiration for the “Digital Home of 2013”
  • And a great video by Matt Mason on his book “Pirates Dilemma” and the never ending copyright discussion