The Groundswell

June 9, 2008

First of all, sorry for not updating for ages! No excuses! Just had to organize a lot of things… worked on the thesis but had no chance to do some updates… sorry!

Anyway… I read this weekend one of these “must read books”, “The Groundswell” by Charlene Li and Josh Bernoff. If you ever wondered what`s going on out there with all this “social network stuff” and you want to get updated as fast as possible… read this book! If you need some inspiration for  “brand communication in the digital age”… read this book!

For all the “specialists” in this area most parts of the book have been heard before somewhere…sometime. But it`s a great summary of a lot of useful, inspiring stuff. What I found great is the approach of the book   not primarily technology focused, but taking a closer look at the “Groundswell” phenomenon itself based on people acting on their eternal desire to connect.

The Groundswell itself is defined as:

“A social trend in which people use technologies to get things they need from each other, rather than from traditional institutions like corporations.”

Have a look on the Groundswell blog for more …

Highly recommended book!


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