Social Networks Like Air – Not a Destination

May 9, 2008

A few days ago I cited some insights on the next level of social networks. Now we are one step closer? Facebook announced “Facebook Connect” today:

“Today we are announcing Facebook Connect. Facebook Connect is the next iteration of Facebook Platform that allows users to “connect” their Facebook identity, friends and privacy to any site. This will now enable third party websites to implement and offer even more features of Facebook Platform off of Facebook – similar to features available to third party applications today on Facebook.”

Read this great post from Charlene Li on this anouncement.

Social networks are no closed silos anymore, you have the ability to join more focused niche platforms, networks et cetera (have a look at Ning), and you can bring all your data and friends with you (Read more on the long tail of social networks in this post from Chris Anderson).
Social Networks are no destination anymore, they are something like a tool, a very important feature you can carry with you around the web.

For media content owners this means social networks get more more to a very valuable “own media channel”…

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