Transmedia Storytelling

April 17, 2008

I think it´s a big thing in the future. Everybody has been talking about crossmedia campaigns in the ad industry for years… but what about the entertainment industry… what about telling stories crossmedia, transmedia. A story plot not just in one medium… cinema or TV…. a big chance especially for TV series`… with complex and long story plots. Why not tell an additional story plot or part of the story exclusive on another distribution medium than just video/tv episode —e.g. mobisodes, comic books, games etc… or why not even develope interactive story elements… for example with a ARG – Alternate Reality Game –

Engagement television … give the viewers more chances for talking at the watercooler, at the chat rooms, the social networks… let them be part of the story.

I can´t wait to see the first real great concept.

The new technologies of digitalisation give writers and producers more opportunities…

Series like Heroes and Lost were a first step in this new storytelling…

But more than just a new viewer/user experience it can be a great business opportunity to capitalise a brand – content concept in more ways, in new ways, in ways that don’t have to “compete with the illegal free options”…

In November last year there was a great panel discussion at the MIT organized by the MIT Communications Forum titled:

NBC’s Heroes: Appointment TV to Engagement TV

The discussion was moderated by Henry Jenkins (Director of Comparative Media Studies Program).
He talked with Jesse Alexander: Co-Executive Producer and Writer, Heroes NBC (Alexander on the Heroes wiki)
and Mark Warshaw: Writer, Producer, Director, Heroes, NBC (Warshaw on the Heroes wiki)

about transmedia strategies for Heroes.

“Jesse Alexander helped usher in this transformation. He says Heroes was “conceived to take advantage of every possible media platform to tell stories, to make the brand viable and important in the world.” Nowadays, to generate such “AAA franchise content,” creators must incorporate “transmedia into the DNA of (their) concept.” With Heroes, this has meant spinning off DVDs, greeting cards, comic books and webisodes with distinct narrative threads, and providing spaces online where core enthusiasts can opine on plot and character.”

The video (Real Player) is a bit long (1:58:29)… but worth watching… especially for fans of Heroes…

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2 Responses to “Transmedia Storytelling”


  1. […] How best to extend the story across these devices? The idea of transmedia storytelling came along a few years ago and has caught on in some categories. My favorite TV series Lost does […]


  2. […] think content creator even have to go further: Transmedia Storytelling! Why shouldn`t there be complementary content for example at the daily mobisode, on the weekly TV […]


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