Love It. Like It Is Not Enough.

March 12, 2008


Producing media content (in the old world) is often about finding the lowest common denominator, if you want to be successful. Now there is a another way that can work out for artists and producers. In the “digital age” and times of the long tail there is this bigger chance in the “niche market” everybody is talking about.  Kevin Kelly did a great post about “how and why you can survive as artist in the longtail”.  It`s  about producing content that people love and not just “like”. It`s about finding 1000 true fans.

“But the long tail is a decidedly mixed blessing for creators. (…) The long tail does not raise the sales of creators much, but it does add massive competition and endless downward pressure on prices. Unless artists become a large aggregator of other artist’s works, the long tail offers no path out of the quiet doldrums of minuscule sales.
(…) what can an artist do to escape the long tail?
One solution is to find 1,000 True Fans. While some artists have discovered this path without calling it that, I think it is worth trying to formalize. The gist of 1,000 True Fans can be stated simply:
A True Fan is defined as someone who will purchase anything and everything you produce.

Read the full post here.


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