Making Things That Are Better Than Free

February 11, 2008

free-sky.jpg

I am posting  a lot around this theme at the moment… sorry for that…

Kevin Kelly,  founding executive editor of Wired magazine, had a great post on his blog.
Like his colleague Chris Anderson he thinks: “When copies are free, you need to sell things which can not be copied.”

So, what can`t be copied?

“A generative value is a quality or attribute that must be generated, grown, cultivated, nurtured. A generative thing can not be copied, cloned, faked, replicated, counterfeited, or reproduced. It is generated uniquely, in place, over time. In the digital arena, generative qualities add value to free copies, and therefore are something that can be sold. “

He suggests eight generative values which are better than free:

  • Immediacy
  • Personalization
  • Interpretation
  • Authenticity
  • Accessibility
  • Embodiment
  • Patronage
  • Findability

Find more details to every of his values in the full article.

Great thoughts!

Advertisements

One Response to “Making Things That Are Better Than Free”


  1. […] few days ago I wrote about an blog post from Kevin Kelly about “free”. Researching about Kelly I found his […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: