Making Things That Are Better Than Free

February 11, 2008


I am posting  a lot around this theme at the moment… sorry for that…

Kevin Kelly,  founding executive editor of Wired magazine, had a great post on his blog.
Like his colleague Chris Anderson he thinks: “When copies are free, you need to sell things which can not be copied.”

So, what can`t be copied?

“A generative value is a quality or attribute that must be generated, grown, cultivated, nurtured. A generative thing can not be copied, cloned, faked, replicated, counterfeited, or reproduced. It is generated uniquely, in place, over time. In the digital arena, generative qualities add value to free copies, and therefore are something that can be sold. “

He suggests eight generative values which are better than free:

  • Immediacy
  • Personalization
  • Interpretation
  • Authenticity
  • Accessibility
  • Embodiment
  • Patronage
  • Findability

Find more details to every of his values in the full article.

Great thoughts!


One Response to “Making Things That Are Better Than Free”

  1. […] few days ago I wrote about an blog post from Kevin Kelly about “free”. Researching about Kelly I found his […]

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