Popstar as Brand

January 14, 2008


For a few weeks now I am browsing through the dissertation of Marcel Engh: “Popstar als Marke. Identitätsorientiertes Markenmanagement für die musikindustrielle Künstlernentwicklung und -verwertung.”

A great book for people who have anything to with marketing in the music industry. But also worth reading for guys in the media industry who try to “exploit” content with artists.

Nice work… wish my thesis could get as good as this.


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