December 17, 2007

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“The medium, or process, of our time – electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life.
It is forcing us to reconsider and re-evaluate practically every thought, every action, and every institution formerly taken for granted.
Everything is changing: you, your family, your education, your neighborhood, your job, your government, your relation to “the others”.
And they’re changing dramatically.”

Marshall McLuhan, “The Medium is the Message” 1967

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