“They just didn’t know what to do.

November 29, 2007


It’s like if you were suddenly asked to operate on your dog to remove his kidney. What would you do?”
That`s a quotation from Doug Morris, chair and CEO of Universal Music Group in the latest Wired Magazine issue. A great Article about behind the scenes in the music industry.
Statements like this and the following maybe describe the situation in the music industry for a long time.

“There’s this mentality of always needing to make the numbers for the next quarter,” says Ted Cohen, a former exec at EMI and Warner Bros., now managing partner at the consulting firm TAG Strategic. “It kept me up at night. Some of us could see that something needed to be done, but no one wanted to do anything that wouldn’t maximize profit for that quarter.”

Hopefully things are changing.


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