Joost. Where does it go?

September 17, 2007

Iam a registered Joost beta user now, but I am using Mac OsX without an Intel chip so I am out!
Well I think it’s not the only reason why I am not so excited about the launch as I was when I heard about Joost before (called Venice Project at that time).
This says Joost about itself:

“Joost is a new way of watching TV on the internet. With Joost, you get all the things you love about TV, including a high-quality full-screen picture, hundreds of full-length shows and easy channel-flipping.”
“You get great internet features too, such as search, chat and instant messaging, built right into the Joost software – so you find shows quickly and talk to your friends while you watch. And with no schedules to worry about, you can watch whatever you want, whenever you like – as often as you want. Joost is completely free, and works with most modern PCs and Intel Mac-based computers with a broadband connection.”

At the first sight Joost looks like normal IPTV, but the real innovation is the technology based on P2PTV technology which is expected to deliver (relaying) near-TV resolution images. It turns a PC into an instant on-demand TV without any need for additional set top box. For Joost the big advantage of using p2p technology is the low traffic costs: Peercasting (Peer to Peer + Broadcasting)! Wired wrote about this a while ago.

The real challenge for Joost will be the licensing of enough good content to compete with the ad free “bit torrent” alternative. That’s a hard challenge! Over one million beta testers are a good start, but it is perhaps  just a media hype cause of the prominent fathers Niklas Zennström und Janus Friis (Skype and Kazaa founders).
Anyway, I love their ad:

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