Facebook Trys to Translate Its Popularity Into Profits

August 25, 2007


Facebook is trying to start with personalised advertising (Read more on wsj.com). A new advertising system that let marketers target users with ads based on the informations they reveal on the site about themselves. That´s their biggest asset, and can be a revolution. No doubt. Especially cause it not just helps advertisers in the “demand fulfillment” area of a buying process like the google advertisement does, it also could adress the area called “demand generation”.
There are exciting times in front of us: How will the consumers/users react?
Is it a new value for them? Or is it spooky?
Will it work? Technically, but also in the acceptance of the user and client market?


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