Social Networking as an Own Distribution Channel

August 24, 2007

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I  was wondering a few weeks ago, if I should see the social networks as an own distribution channel of content.
Now I am quite sure they are.
The best example is MySpace.
Not only cause of the launch of MySpaceTV (as an videosharing service like YouTube) but also cause of the cooperation with Sony Pictures Television or Fox and of course with the many music labels.
And now My Space invests in original content with a web-based program series called Afterworld. A photo-real animated show (130-episode series) created by Electric Farm Entertainment with a $3-million budget. Read more at this LA Times article.
MySpace tries to increase the time spend on the site by delivering content. They are definitely a content provider.
And we should not forget companies like last.fm that start as content distributor (something like simple internet radio) and now get more and more to a kind of social network.

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