The Longtail Wins at the Expense of the “Middle Tail”?

August 15, 2007

Coolfer did a great analysis of the music album sales in the last three years. It shows that the rate of decline for the places 40 to 200 over the last three years has been greater than the rate of decline for all album sales. The decline is greatest in the middle of the Top 200.
• #200: -11.8%
• #150: -14.0%
• #100: -16.4%
• #80: -15.9%
• #40: -11.5%
• #10: -6.7%
• All albums: -7.6%
What does this tell us?
Is the outcome of this a different price elasticity for top acts, and special interest acts?
Does this make sense to you?

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