How Much Does Price Matter?

August 9, 2007


The prices for digital music albums are falling and some rumors say the amazon downloadstore will push the prices again. Perhaps they will sell them under wholesale costs. For Amazon it can work (they try to sell other things), but for the labels?
But how much does price really matter?
Is there any research out there?
Is there any consumer preference ranking:

Anyway there is still the question, if the “album bundle” in the digital world is appropriate?
I don´t think so! There should be bigger bundles – subscription services.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: