How Much Does Price Matter?

August 9, 2007

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The prices for digital music albums are falling and some rumors say the amazon downloadstore will push the prices again. Perhaps they will sell them under wholesale costs. For Amazon it can work (they try to sell other things), but for the labels?
But how much does price really matter?
Is there any research out there?
Is there any consumer preference ranking:
Convenience?
Selection?
Price?
Brand?

Anyway there is still the question, if the “album bundle” in the digital world is appropriate?
I don´t think so! There should be bigger bundles – subscription services.

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