Archive for July, 2007

Sick of Users

July 29, 2007

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Sometimes words matter. I like the post of Josh Bernoff where he is wondering, why people are still talking about users in digital context. And I agree. Often the focus is to much on the technology and not customer centric enough and that starts perhaps at the wording, in the mind of the media people.
Here some good points from his post, why we should change our wording:

“Web users become people looking for information.
Application users become employees trying to get stuff done.
And most importantly, social media users become people connecting with other people. Once you think about it that way it becomes a lot easier to understand. And it focuses you on the relationships, which will always be around, not the technologies, which are always changing.
I will think of people who use technology as people, customers, and friends. I won’t use them, and they won’t use me.”

Current TV

July 26, 2007

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Do you know Current TV?
Great concept! Of course its for a nich audience but its the first serious attempt to mash “Television + YouTube”.

Here a short part from a FastCompany article about Current TV:

“(…) There are a many notable efforts, and some are succeeding. As I wrote in the July issue, the Current TV network has incorporated a consumer generated element into their baseline business model. In their version, the network functions largely as a production community, encouraging their viewers to create a range of things, from short non-fiction documentaries or pods on any topic, to traditional commercials. The documentary format is the basis of their programming – and about 30% of what is seen on air is created by viewers. Would-be pod makers upload their work to the website, where the community coaches, comments and votes. Current also give their viewers the chance to create promo spots for the network, as well as VCAMs, or Viewer Created Ad Messages. But because they’ve woven this element into their very production fabric, it’s less about contest hype, and more about business as usual. It makes for some compelling programming, but also inspires a vibe that the network is actually… wait for it… by and for the people.
The voting mechanism is particularly interesting. The more that registered members participate – upload video, post comments, green- or redlight various pods or ads – the more their votes count. That prevents newbies from getting all their online friends from greenlighting their submissions into submission, and also encourages a greater ownership of the site and the content it generates. And advertisers and filmmakers alike both enjoy it. (…)”

Never Ending Friending

July 25, 2007

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Found a very interesting report about social networking called “Never Ending Friending”  made by Fox Interactive.
Worth reading it.
Still thinking about making social networking a own new “media channel” in my thesis.
Don´t know, yet.

By the way, Forrester published also a new report about social networking: “How consumers use social networking sites“.

Mental Accounting

July 24, 2007

A post at digital audio insider brought me to a very interesting concept that – maybe – can explain a part of the changing consumer behavior in the “digital age”: Mental Accounting .
Wikipedia: “A concept first named by Richard Thaler (1980, University of Chicago). Mental accounting attempts to describe the process whereby people code, categorise and evaluate economic outcomes. Mental accounting theorists argue that people group their assets into a number of non-fungible mental accounts.”


This Washington Post article gives a good overview and a few examples for mental accounting.

“Here is the simplest definition of mental accounting: People carry around different running tabs in their heads. You have, for example, an “entertainment account.” Losing a movie ticket and having to buy a second one takes $20 out of your entertainment account when you planned to take only $10. Lost cash, on the other hand, is not charged to the entertainment account — which is why most people don’t hesitate to buy a movie ticket after they lose some cash.”

“It affects how people spend money and how they save. It influences how people deal with losses and windfall gains. It tells us what to do as we weigh different kinds of payment plans for a luxury item. The effects of mental accounting are felt in domains that seem far removed from the conventional understanding of economics.”

The value of ubiquitous digital content like music declines. Thats obvious and simply the law of supply and demand. But the rising gross income in the area of live entertainment, for example in the music business, where people nowadays pay incredible high prices for concert tickets, surprises.
The benefit for customers visiting a concert is nowadays nearly the same than 15 years ago. The scarcity of tickets is not changing over the years and the venues are not much bigger than years ago. So why do the music fans accept these high ticket prices in the last few years?
Mental Accounting can be one explanation. The people have someting like a “entertainment” or “music account”. In the “digital age” they save a lot of money in the area of “recorded music”, so they are able to consume more music and shift the budget to live music and accept the higher prices for a concert ticket. Although they could use the saved money for other things, they don`t, at least not all of it, cause it’s money of the “music account”.

Does that make  sense?
It sounds so simple…
I will try to read more about mental accounting in the next weeks.

Holidays

July 14, 2007

Sorry, I’m out for a week. See you on the water.

Mobile Media Market is Growing Fast

July 12, 2007

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Goldmedia report again: The mobile market is growing, the mobile TV market is exploding…

Well, we will see.

Mobile TV in Germany

July 11, 2007

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Found  a  Goldmedia report about the mobile TV market development in Germany.
I didn`t read the report  (well, a little bit expensive) but the numbers published for free are interesting.

I’m wondering how they get to this figures…

Change of Tune in the Music Industry

July 10, 2007

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Great article in the Economist. Worth reading it! The “360 degree artist deal…” is coming.
I was mentioning this theme a few times (here and here).

What People Are Doing Online

July 6, 2007

Figures by Forrester Research (click the pic):

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No surprises, but my generation (27+) is still sleeping!

AllofMP3 Closed?

July 3, 2007

Heise reports the illegal website allofmp3.com is closed.
But the new one, a clone, is already opened: mp3sparks.com.
This russian website is for years now the example for the helplessness of copyright systems in the global web.