Music Artists and Industry Goes Sport….

June 28, 2007

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A few years ago musicians with big sponsoring deals were banned, the word: “The Sell Out”.
Now its nearly as common as in the sport business even in the indie scene. The times are over as The White Stripes were praised as heros to refuse a million dollar deal with GAP.
That´s a logical consequence to the impact of the digitalisation on the music industry. In my opinion it´s the most important revenue model for the future.
The problem for the “old music world”: Again, this revenues possibly pass the major record labels.
And more and more consumer products go one step further an even try to break new artists.
Coolfer shows the latest examples.

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