Universal and My Diploma Thesis – Universal Music Buys Sanctuary

June 16, 2007

sanctuary.jpg

A nice move from Universal! Buying Sanctuary they get the fast possibility to diversify their revenues and to participate on the whole music value chain. The Sanctuary Group implies, besides recording and publishing, some succesful artist management, live booking and merchandising firms, which are all on growth markets within the industry. Actually the Sanctuary Group was my recommended business modell – case study – in my diploma thesis for a future music company. But they didn’t make it on their own, they were to small.

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2 Responses to “Universal and My Diploma Thesis – Universal Music Buys Sanctuary”


  1. […] The “360 degree artist deal…” is coming. I was mentioning this theme a few times (here and […]


  2. […] Universal Back to the Artists. September 1st, 2007 I wrote about Warner here and Universal here already, now Sony BMG does it too. The majors position for a broader “360 degree” […]


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