Rent your movies on iTunes?

June 11, 2007

The Wallstreet Journal reports that Apple Inc. is in talks with the Hollywood studios to make new movies available for rental for its iTunes service. According to insider the rental service is being pitched aggressively by Apple, with titles to rent for $2.99 for a set number of days before expiring.

Thats a surprise! On the one hand cause of the DRM discussion at Apple: Makes a DRM for movies suddenly sense?
On the other hand Steve Jobs has many times dismissed the consumer appeal of rental-like “subscription” music services.
What`s the difference between a movie and a music product in the digital world?


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