Value Creation of Media Companies

May 22, 2007

In the next few months I have to do some research into the basic principles of my field of study and will write some posts here. Probably not for everyone really exciting, so…. I`m sorry for that.

Anyway, did some research into basic literature about media companies over the past days.
Often you can find in the definitions a very value creation oriented perspective of media companies:

Here some authors and their value creation approach of media companies (in German, sorry.):

Albarran: Produktion, Distribution
Albarran, A. B. (1996): Media economics: understanding markets, industries and
concepts, Ames: Iowa State University Press, Ames, IA.

Hass: Produktion, Redaktion/Bündelung, Distribution, Konsumtion
Hass, B. (2002): Geschäftsmodelle von Medienunternehmen, Ökonomische
Grundlagen und Veränderungen durch neue Informations- und
Kommunikationssysteme, Gabler, Wiesbaden.

Owers/ Carveth/ Alexander: Produktion, Distribution, Exhibition
Owers, J./ Carveth, R./ Alexander, A. (1998): An Introduction to Media Economics
Theory and Practice, in: Alexander, A., Owers, J.: Media Economics: Theory
and Practice, Lawrence Erlbaum, Mahwah, NJ, S. 1-43.

Picard: Beschaffung, Produzenten, Distribution, Käufer
Picard, R. G. (2002): The Economics and Financing of Media Companies, Fordham
University Press, New York, NY.
Picard, R. G. (2004): Environmental and Market Changes Driving Strategic Planning
in Media Firms, in: Picard, R. G.: Strategic Responses to Media Market
Changes, Jönköping, S. 1-17.

Schumann/ Hess: Produktion, Bündelung, Distribution
Schumann, M./ Hess, T. (2005): Grundfragen der Medienwirtschaft, Berlin et al.

Siegert: Produktion, Distribution, Konsumtion / Rezeption
Siegert, G. (2003): Medienökonomie, in: Bentele, G., et al.: Öffentliche
Kommunikation – Handbuch Kommunikations- und Medienwissenschaft,
Westdeutscher Verlag, Wiesbaden, S. 228-244.

Wirtz: Beschaffung, Produktion / Aggregation, Packaging, technische
Produktion, Distribution

Wirtz, B. W. (2005): Medien- und Internetmanagement, Gabler, Wiesbaden.

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One Response to “Value Creation of Media Companies”


  1. […] value chains for the media industry sometimes, dependent on the author ( a while ago I already wrote about different authors and their value chain definition), you can find “bundling” as […]


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