Lean Forward vs. Lean Backward

April 30, 2007


Sometimes when you talk to guys from the TV business about things like TiVos video on demand and the potential of You Tube, you hear the words: “… TV will always be strong cause the people want to lean back and relax. They don’t want to be always programm director, they don’t want to make decisions. …”

Good point, and quite right. But on the other hand, a lot of people are not satisfied with  TV programmes. “… 30 channels and nothing i’m interested in …”

That’s where the buzz word “product personalisation” comes in.

You all know the wonderful internet radio stations lastfm and pandorra. The same concept will be adopted for TV very soon.
Early projects are already there, for example: Lasttv.net
It`s a very nice website. You give your username from Lastfm, and get your personalised music tv channel.
The system works with the help of You Tube. It scans your music profile on Lastfm and instead of streamed audio songs it mixes music clips from the YouTube archive and plays them in your lasttv player.

The quality is “ok” most of the time… you all know the You Tube quality… but the concept works.

So with a little more broadband speed, a little more software programming, legal or not, I can get my perfect tv channel soon.
Perhaps you could have some options, like stating which mood you are in, or which genre you want to watch (sports, series, movie), but thats it. One channel.
Recommendation systems will be your programm director.

So perhaps there will be a new kind of intermediary in the TV business very soon.
Just a thought…


3 Responses to “Lean Forward vs. Lean Backward”

  1. […] last.fm profile data and makes your personalized online music magazine. Simple. A few months ago I wrote about this last.tv website. Same idea, just with music videos. Perfect music consuming in the lean […]

  2. […] systems are great and very important for media consume in the future (I wrote about it a while ago here and here). Most of the content providers and services in the online world […]

  3. sandrar Says:

    Hi! I was surfing and found your blog post… nice! I love your blog. 🙂 Cheers! Sandra. R.

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