24 hours at Sundance

The Sundance Festival starts today and Qik is doing a nice pilot project. Kevin Rose and Ashton Kutcher are hosting a little “interactive” game show “24 hours at Sundance” … something like a “scavenger hunt” / paper chase … live on several Qik channels.

For 24 straight hours during the Sundance film festival, a few contestants will compete to complete a series of tasks, as announced by hosts Ashton Kutcher and Kevin Rose, in real-time. Each player attempts to complete the tasks as they are revealed. The players can complete a task and win points for doing so, or can pass and move ahead to the next task and lose points. You can follow the tasks on Quik, and watch the entire event as it unfolds in real-time.

I like the concept, but the implementation maybe could be better… especially Qik had some performance problems … the stream was often broken… so changing the channels … it wasn´t much fun… following the game was very difficult… a bit chaotic… but watch yourself… there are a few hours left.

Anyway I think that`s the way and the potential of good old “television show formats”. Without big budgets you can deliver a real time interactive experience… we will see what comes next…