Just found two updates to the games industry via Digitalmediawire.
The games market is still growing fast. U.S. video game sales were up 53% in June from a year ago, to $1.69 billion according to sales data compiled by market research firm NPD Group. For the first half of 2008, the U.S. video game industry has generated $8.3 billion in sales. This is a 36 % increase in sales from the same period in the previous year.
And games are becoming more and more a mainstream entertainment form according to a survey conducted by Ipsos MediaCT for game industry trade group Entertainment Software Association (ESA). The average age of an American gamer has risen to 35, 65% of U.S. households play video games and 40% of U.S. video game players are women.
Any discussion about piracy? Why is this industry more clever than the rest?
