Paidcontent reports from MusicTank’s Face To Face With The Millennials conference in London Terry McBride (Manager of Avril Lavigne) saying: ”There’s about a $2 million cheque waiting for her for all her YouTube plays.”
Of course it`s one of these extreme examples (Avril has nearly 100 mio views… most ever on YouTube) but it shows that there is much more potential in “ad supported channels” for artists than just using it as a “promo tool”.
Tags: avril lavigne, Terry McBride, YouTube
