Just read the new Accenture global content study 2008 ” The Challenge of Change: Perspectives of the Future for Content Providers“.
Well, there is nothing surprisingly new… but here are the key findings:
- About 63 percent of companies are pursuing a multi-platform distribution strategy.
- More than one-third of companies expect to see significant revenues from social media and user-generated content within three years.
- About 84 percent of companies expect mobile rich media to become mass market, representing the largest growth opportunity for media and entertainment firms.
- About 52 percent of those interviewed see digital advertising eclipsing traditional advertising within five years.
More interesting is an older Accenture article about IPTV – “Infinite possibilities” Television? (2006) – I found accidentally at their website. It has some worthwhile reading thoughts about the potential and possibilities of IPTV.
Tags: accenture, Content Study 2008, entertainment, industry, IPTV, Media
